Deep Work By Cal Newport
Emails, messages, meetings, notifications—the modern workday is built for distraction. In Deep Work, Cal Newport makes the case that the ability to focus without interruption is becoming both rarer and more valuable.
Book club
The books that shaped how we think about marketing, business and people, and what we took from each.
This Is Marketing By Seth Godin
Seth Godin has been writing about marketing for decades, and This Is Marketing brings his thinking together in one place. It’s a book about marketing as an act of generosity—making change happen for the people you serve.
Thinking, Fast And Slow By Daniel Kahneman
Daniel Kahneman won the Nobel Prize in Economics for his work on how people make decisions. Thinking, Fast and Slow brings decades of that research together in one extraordinary book.
Extreme Ownership By Jocko Willink And Leif Babin
Jocko Willink and Leif Babin led US Navy SEAL units in some of the toughest conditions imaginable. In Extreme Ownership, they translate the lessons they learned into principles for leading any team.
Contagious By Jonah Berger
Word of mouth is still the most powerful form of marketing. In Contagious: Why Things Catch On, Wharton professor Jonah Berger explains what makes people talk about and share products, ideas and stories.
The Lean Startup By Eric Ries
Most new products fail not because they’re badly made, but because nobody wanted them in the first place. In The Lean Startup, Eric Ries offers a better way to build.
Positioning By Al Ries And Jack Trout
In Positioning: The Battle for Your Mind, Al Ries and Jack Trout made a simple but radical point: marketing isn’t a battle of products, it’s a battle of perceptions.
$100M Offers By Alex Hormozi
Alex Hormozi has built and sold multiple businesses, and $100M Offers distils what he learned into one idea: the fastest way to grow is to make an offer so valuable that people can’t refuse it.
Atomic Habits By James Clear
It’s the time of year when resolutions start to wobble. James Clear’s Atomic Habits explains why—and offers a far better alternative.
How To Win Friends And Influence People By Dale Carnegie
First published in 1936, Dale Carnegie’s How to Win Friends and Influence People has sold tens of millions of copies—and for good reason. It’s the original guide to getting on with people, and it’s never been more relevant.